Coleman left fellow
League Two counterparts Accrington Stanley for Spotland towards the end of last
season, but couldn’t prevent Dale from being relegated back into the fourth
tier.
Saturday’s 1-0 home
defeat to Burton Albion leaves Rochdale 16th, eight points behind
early pacesetters Gillingham.
“It's a horrible
start,” Coleman told BBC Radio Manchester. “Five points from five games is a
horrible start.”
Despite three of
Dale’s next four league matches being away from home, Coleman is fully aware
that performances need to improve as quickly as possible.
He continued: “If you
carry on like that and it goes on to 15 games, you're out of the equation.
We've got to put it right and we've got to put it right quick.”
Supporters of
Manchester based club have had to endure a difficult past year with financial
uncertainties and eventual relegation from League One, and Coleman is determined
to repay the fans that have stuck by the club in recent times.
He added: “We owe it
to ourselves (to improve results) but, more importantly, we owe it to our fans.
“They've had a torrid
12 months and they don't deserve what they're putting up with. They're being
taken from one extreme to the other.
“We've played some
great football at times this season and we've played some abject stuff as well,
most notably at Torquay, and then against Burton.”
Rochdale face
Wimbledon on Saturday before making their first visit to Rotherham’s New York
Stadium the following Tuesday.
A return to Spotland
to face Dagenham and a tough trip to the table topping Gills, completes a difficult
month for Coleman’s side.
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